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iPad intrigues masses

Commentary

Caitlin Case

Issue date: 3/4/10 Section: Opinion
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Even ignoring the name, Apple's newest innovation in the world of technology has many people laughing.

However, there are just as many who are keen on buying the iPad, the jumbo version of the iPod touch.

The iPad boasts an eReader, 9.7 inch screen, a 10-hour batter life and all of the features and other applications of the iPod touch.

Aside from the eReader and the larger screen, the iPad does not differ significantly from its smaller cousin. However, these two new features are nothing to get excited about.

The selection of books in Apple's eReader library are slim compared to Amazon's Kindle and does not include journals or periodicals. A Kindle's battery lasts for days, while the iPad, only hours.

As for the size, it seems like it would be more of hindrance than a convenience. The Apple Web site talks about the headphones port, the great sound quality of the speakers, and the convenience of iTunes.

However, I can't picture people walking around in the future, jamming to the iPad stuffed into, what would have to be, enormous pockets. They would probably need to invent iPants for that.

Despite the drawbacks of this unoriginal product, loyal Apple fans are already thinking about pre-ordering, even before the official release-date has been announced.

Loyal fans of the brand- this is why Apple has been so successful. It's not necessarily because of the quality of their products or their inventiveness, but because they have a loyal fan-base, which is attracting new members every day. Not to say Apple hasn't made some remarkable leaps in technology, but their success is not solely been grounded in new technology.

Apple versus PC has become as crucial as Democrat versus Republican for many Americans.

For many people, buying Apple products is about putting forth an image. A similar phenomenon occurs in the world of hand-bags.

I don't think many people can honestly say a design for a women's handbag made of nothing but the repetition of "C's" is especially attractive.

However, people continue to buy these bags because Coach means something more than its products. It says "I can afford expensive things" and "I have good taste."

As an iPod owner myself, I'm not suggesting that we boycott Apple. We should simply research the products before we immediately decide to buy everything they put on the market.

If we give our choices entirely over to a person, group or brand, are we really choosing freely and rationally?

Are our purchases based on necessity and personal interest or a deeper social interest?

The iPants were a joke, but if you stuck that half-eaten apple on there, they would sell like hotcakes, much like the new iPad surely will.
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Viewing Comments 1 - 2 of 2

Andre

posted 3/03/10 @ 10:43 PM CST

I think that it's unfortunate that the author of this
piece chose to cast those interested in the ipad
as status seekers instead of trying to understand
their interest. (Continued…)

paper research

posted 3/09/10 @ 1:33 PM CST

Intriguing, but, I think, all new things are good old things.

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